Associate Director

Lydia is a seasoned communications professional specialising in digital strategy and campaigns. Her extensive experience covers a wide array of clients, from renowned global entities to grassroots organisations.

Lydia's background includes both client-side and agency roles. She joined Purpose Union from a PR agency where she led comprehensive digital campaigns, developed strategic social media frameworks, and provided expert client counsel.

Lydia launched her career in sustainability while working at O2. She played a crucial role in the company's launch of its net-zero commitments. Additionally, she served as the marketing liaison for the NSPCC partnership, spearheading rebranding efforts, creating an innovative e-learning platform, initiating impactful digital campaigns, and managing large-scale retail activations across 70 UK stores.

Lydia holds a degree in Business Management from the University of Birmingham. During her university years, she completed the Uprising Leadership program, collaborating with peers to develop a social action campaign aimed at reducing the stigma of homelessness.

Beyond her professional life, Lydia is a dedicated volunteer with South London Cares, a charity focused on reducing loneliness.